I go to twitter today and see, next to the tragic news about Syria, this story about how "The Ice Bucket Challenge Actually Worked."
No shit, I say. No shit, it worked, and all you assholes who complained about the sheeple with their pointless viral video campaign for charity look like...well, assholes who complain a lot.
As someone who worked for a few years raising donations, let me explain why.
I spent hours each week calling potential donors for my small women's college. Some were on a yearly donor list; some were on an occasional donor list; some were cold calls to people who'd never donated.
Some of the callers were absolutely lovely. Some were busy and donated just to get me off the phone. Some were interested to hear the news updates but didn't want to or couldn't donate. Some people on the inactive list were happy to donate at whatever level they could manage.
And some were horrible. You would not believe some of the abuse I got as part of that job. Well, maybe you would. You're reading this on the Internet, after all.
Because, whaddya know, people don't like to be called up and asked for money. They feel pressured, or their dinner got interrupted, and then they threaten to get your phone number and stalk you at home and harass your family. (Yes, that happened, though to be fair it wasn't the alumn herself...it was her husband or boyfriend or father or somebody.)
BUT, but, but, if you make it a fun game, something they can volunteer to participate in that is silly and fun and doesn't feel pressuring, they're a lot more open to giving. I know, right? Shocker.
And if you come up with a genius idea like the ice bucket challenge which encourages people to tag their friends, you don't even have to spread the word yourself! Because it's all part of the game and people will do it for you because they want to.
Anyway, I hope that explanation of why "The Ice Bucket Challenge Actually Worked" was sufficiently sarcastic and condescending to explain why to all the too-good-for-this sarcastic, condescending asswipes who bragged about not helping a worthwhile charity for a horrible condition because they didn't want to follow the mainstream.
Good day. I say, good day.